For Over 30 Years

Vanity Fashions has been providing nickel free and hypo-allergenic jewelry programs to North American retailers.

Our History

Vanity Fashions started from humble beginnings in 1989 from its location in Nova Scotia, Canada. Since that time, we have grown to become a multi-national distributer of high-quality fashion jewelry with sales in over 3000 locations.

Our Designs

Appeal to a large demographic of fashion-conscious individuals, with a large selection of styles at value price points, while never compromising on quality.


We Can Service You

Our retailers are typically drug stores, department stores, and gift stores with large numbers of outlets.

Our product displays are expertly planned and rotated on a seasonal basis. We pride ourselves on providing excellent customer service and no-hassle returns for our clients.

If you are looking for high-margin products with minimal square footage allocation and producing high ROI, then a partnership with Vanity Fashions is for you. We have a number of display options that are suited for every size retail store - we don't believe one size fits all.


A Strong and Trusted Partner

Commited to making our business partners successful. We take a very strategic approach to planning and implementing our strategies while keeping the customer experience to the highest possible standards and making retail easy.



By providing a save, quality product at value price points, we are committed to a win-win-win strategy: the satisfaction of our retailers and our consumers is essential to our continued success.

We look forward to partnering with you and let us show you how easy retail can be.


Our Team


Yemi Akindoju - President


Brian Schwartz - Program & Production


Dawn Hendsbee - National Sales Manager


Deanna Brown – Operations Manager


Cindy McDonald – HR & Admin


Richard Landzaat - Chief Financial Officer


Matthew Brown – Logistics


Shayla Miller - Graphic Design & Advertising

Vanity Fashions Benefits

Sales Rep Service

Our dedicated team of sales professionals will work closely with you and recommend the jewelry programs best suited to reach your goals.

Free Displays

Our programs include a planogram to simplify reordering and a professional branded jewelry displayer free of charge.

Money Back Guarantee

This is our promise to you, and if you are not completely satisfied with Vanity Fashions or the jewelry program's product within 180 days of first doing business with us, you may return unsold product for a full refund.

Stock Rotation

Exclusive to Drug and Retail Stores, our jewelry program guarantee you are never left with the burden of having product that is not selling. Our seasonal planogram updates allow for returns on discontinued product to ensure that you have the most updated trends for the season.

Free Shipping

Everyone loves free shipping – that’s why we have included it with prepaid minimum orders for all our jewelry programs. We have also developed a reliable supply and distribution chain.

Extended Payment Terms

To assist your business in balancing cash flow we are happy to provide easy payment terms OAC.